Helping one, helping many
An inspiring keynote at Worldwide ERC’s Global Workforce Symposium showed how companies could look beyond the branding power of ‘doing good’ and make a real difference in the world. Fiona Murchie reports.
By focusing on one person and thinking strategically, you can help many. Mr Ebeling’s message was to commit and then figure it out. He met a street artist who had been struck down by the progressive fatal neurological disease amyotrophic lateral sclerosis (ALS). Determined to help, he surrounded himself with smart people he thought could, together, find a way to help, and invited scientists and programmers to join him in solving how the artist could be enabled to draw again by movement of his pupil.Thus the Eyewriter was created, the achievement went viral, and Not impossible Labs was born. As Mick Ebeling pointed out to his audience, "Name me something that is possible today that wasn’t impossible first."From there, the team continued with Project Daniel, building a prosthetics factory utilising Intel technology which won a number of humanitarian awards.Doing good is good branding and good business, Mr Ebeling explained. Organisations already know this, but there is an opportunity to scale up from self-interest and do something good for the world.The team has gone on to build up muscle memory for a child with cerebral palsy using technology from gamification and off-the-shelf automobile parts. Another project involves the deaf experiencing music without their ears. All these things have been achieved with no credentials and no training. Failures can lead to success.Mick Ebeling urged his audience to keep telling their own stories because this could lead to helping many people. #Helpone.HelpMany. He put out the challenge, "Who is your one, who could start that spark for you?"
Keep an eye out for further coverage in our Winter 2016/17 issue.
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