As part of the Re:locate charity initiative, we are delighted to support Topshop's Key to Freedom initiative, and are rising to the challenge of this worthy cause by sending five of these fabulous limited edition silk scarves on a fundraising tour throughout the UK and around the world.
As part of the Re:locate
charity initiative, we are delighted to support Topshop’s Key to Freedom
initiative, and are rising to the challenge of this worthy cause by sending five of these fabulous limited edition silk scarves on a fundraising tour throughout the UK and around the world.
The Key to Freedom initiative supports the Women’s Interlink Foundation
(WIF) charity, which equips vulnerable young women from West Bengal, in India, with skills to earn an income. Through Key to Freedom, these beautifully crafted silk garments have been made available for sale through leading UK retailer Topshop.
Each of the limited edition scarves, which are also fantastic sarongs, is hand made and signed by a rescued woman. A payment is made directly to her, enabling her to take steps towards building a new life.
The project's launch followed a visit by The Duke of York to India as part of Her Majesty The Queen’s Diamond Jubilee last year, during which he met Aloka Mitra, founder of WIF, and some of the young women who are being trained and supported.
Fiona Murchie, founder and managing editor of Re:locate
She says, “I was so impressed by the quality of these beautiful garments, and the story behind them, that I felt we simply must get involved. As the Re:locate
charity A Gift of Time was born out of the Jubilee Hour – A Gift of Time, which celebrated the Queen’s Diamond Jubilee, the fit is perfect.
“I immediately bought five of the scarves, before they were snapped up, and our plan is to send them round the country, and as far around the world as possible, photographing their progress along the way and raising as much publicity as possible.
“At the end of the year, we will auction the scarves as prizes and raise funds for the Women’s Interlink Foundation. Of course, we hope that, as well as having fun posting pictures of themselves wearing the scarves this summer, our readers, advertisers and sponsors will make a donation to WIF
“Supporting young people, nurturing talent, and the development of women are high on our agenda. As an international multimedia publishing company supporting global growth, we are keen to raise awareness and find corporate and social (CSR) responsibility projects that major international corporations and UK SMEs can get behind. This wonderful initiative ticks all the boxes!”
Join in the fun this summer, and follow the progress of the Key to Freedom scarves.
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