LinkedIn holds annual Bring In Your Parents Day

LinkedIn holds fourth annual Bring In Your Parents Day alongside a survey showing many UK parents don’t know what their child does for work.

Bring In Your Parents Day LinkedIn
Companies across the UK are opening their doors for Bring In Your Parents after a study showing most parents don’t know what their child does for a job.LinkedIn, the world’s largest professional network, has organised its fourth annual Bring In Your Parents Day on 4 November. To mark this year’s initiative, LinkedIn has released a new global study looking at the relationship between professionals and their parents. The results show significant disconnect and lack of communication between parents and their children when it comes to work. 

71 per cent don't know what their child does for a living

Half of UK parents believe they wouldn’t be able to do their child’s job for a day and over a fifth (22 per cent) think they would be fired if they tried to – which could be a result of 71 per cent not fully understanding what their child does for a living. For parents of relocating employees these figures may be even higher due to their children living much further from home following domestic or international relocation.The study also showed that parents in the UK do not understand some of the top jobs available today: 
  1. UI designer (93 per cent)
  2. Data scientist (82 per cent)
  3. Actuary (77 per cent)
  4. Social media manager (75 per cent)
  5. Sub editor (71 per cent)
  6. = Sociologist (71 per cent)
  7. Investment banker (64 per cent)
  8. Radio producer (61 per cent)
  9. = PR manager (61 per cent)
  10. Software developer (59 per cent)

Parents put off by today’s workplace

Only 12 per cent of parents in the UK would like to do their child’s job, compared to nearly half (46 per cent) of parents in Singapore, a third in Ireland, over half (54 per cent) in Sweden and 48 per cent in Hong Kong. In fact, over a fifth (22 per cent) of British parents think they would be fired if they tried to do their child’s job.This could be down to changes in the workplace, with 15 per cent of parents being put off doing their child’s job because of the long working hours, two-fifths (41 per cent) feeling they wouldn’t have the right skills and over half (53 per cent) feeling there is too much jargon in the workplace today.

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Brit parents don’t shout about their kids’ achievements 

UK parents are some of the most modest in the world when it comes to talking about their children’s achievements. Just six per cent say they brag all the time about their child’s professional achievements, compared to a fifth of parents in the US and India, and a massive two-fifths (39 per cent) in Sweden.Over a third (36 per cent) of UK parents say they would never brag about their child’s achievements to others, second only to parents in the Netherlands where 47 per cent say they never do this.

Parents v their children 

UK parents believe their children have more opportunities in the workplace than they did, with over half (52 per cent) of mothers feeling their daughter has more opportunity to progress in their career than they did, compared to a massive 77 per cent of parents in India.Two-thirds (58%) of British parents feel their kids make more money than they did at the same age, 39 per cent think they have more opportunity to learn new skills, and a third (31 per cent) feel their children are on track to be more successful than they were in their career."Our research shows that although our parents are proud of our achievements, there is a worrying lack of understanding when it comes to our professional lives," said LinkedIn’s Darain Faraz. "We’re thrilled that our Bring In Your Parents Day initiative helps inspire hundreds of companies worldwide to connect parents to their children’s professional lives by opening up their workplaces."LinkedIn’s Bring In Your Parents Day is being held in 15 countries worldwide. Businesses including ASOS, The Crown Estate and The Economist are amongst those taking part in the day in the UK. You can find out more about the day at or join conversations on Twitter with #LinkedIn #BIYP.

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