When Oakwood Worldwide took over the management of Oakwood Gold Arch Residence Guangzhou in April 2000, it was the first international-brand serviced apartment in Guangzhou.
Located in the enclave of Er Sha Island, it has since become the choice of many business travellers and expatriates."We are thrilled to be marking this milestone in our journey in China," said Dean Schreiber, managing director, Oakwood Asia Pacific Ltd. "From our beginnings in Guangzhou 15 years ago, Oakwood has deepened its roots and today we manage seven properties in Beijing, Chengdu, Guangzhou, Hangzhou, Hong Kong and Shanghai.
"Growing our presence in China has been and remains a key priority for Oakwood. We have projects in various stages of development in cities across China including Beijing, Chengdu, Suzhou and Sanya, and are committed to growing an additional 1,988 units to our inventory in the next five years."
Martin Fluck, director of operations, North Asia, added "Demand for serviced apartments has grown dramatically since we first opened, and especially in the past 10 years.
"This is fuelled by gradually improving product knowledge, understanding of the benefits of serviced apartments amongst corporates, improving standards of apartment brought on by the arrival of brands such as ourselves into the sector."
According to the Global Serviced Apartments Industry Report 2015/16, 81.48 per cent of survey respondents now prefer serviced apartments to hotels, compared to 78.1 per cent in 2013.
More than 71 per cent of respondents cite the ability to cook their own meals or entertain as a factor, 66.6 per cent highlighted privacy, and 58.3 per cent preferred the overall serviced apartment environment.
The aim of the 97 residential units in Oakwood Gold Arch Residence Guangzhou is to offer a comfortable environment for relocating expatriates and their families, as well as short-stay travellers.
"As a world leader in hospitality service, Oakwood Worldwide is committed to creating quality living experiences to meet the lifestyle needs of our guests," said Phillip Choong, general manager Oakwood Gold Arch Residence Guangzhou.For more Re:locate news and features on the Serviced Apartments sector, click here.