The campaign, ‘Generation UK-India’, aims to create a, “new generation of more globally, culturally and business aware young people”, and will be managed by the British Council.Generation UK-India will provide opportunities for UK students to either work as teaching assistants in Indian schools, gain work experience at Indian companies, or go on specially organised cultural immersion courses.Lord Bilimoria, Founding Chairman of the UK-India Business Council, and a programme champion of Generation UK-India, commented, “The world is getting more integrated, more inter-connected, more interdependent. And in that sort of a world you’ve got to be open minded, world aware, outward looking. Britain has always been a trading nation. Britain has always been an open nation, Britain is one of the most open economies in the world. So we need our students to go out, and experience the world and experience countries like India. That’s going to help our students better themselves, become more competitive and give them the huge advantage in life, which gives Britain a huge advantage.“For a youngster from the UK to go to India is a transformational experience, it’s an eye opening experience to actually on the ground witness, experience India’s buzz, energy and economy going forward in leaps and bounds with all its challenges is a life changing experience for a young person from Britain.” Lord Bilimoria added.The CBI/Pearson 2014 Education and Skills survey found that almost two thirds (63 per cent) of UK employers were not satisfied with school or college leavers’ international cultural awareness. Simon Moore, the CBI’s International Director, said, "The CBI is honoured to support the British Council’s exciting new ‘Generation UK-India’ project which is aimed at building the next generation of British talent through UK-India business partnerships. I hope that our member companies will also get involved in this worthy initiative.”Applications for UK students are now open for placements starting from July 2015.