Debenhams’ designer John Rocha showcases an elegant but homely AW16 collection at Cheval Three Quays.
The third instalment of Debenhams’ designer residence sees John Rocha create an elegant but homely interior at the luxury London apartment hotel, Cheval Three Quays. Launched in March with Ben de Lisi’s geometric colour combinations, the Debenhams’ designer features provide a completely new experience for guests.
The year-long initiative follows on from the previous resident, Matthew Williamson, who filled the apartment with his floral, Cuban inspired SS16 collection
Fans of John Rocha will be delighted to see his neutral palette transform the space into a (rather luxurious) home away from home.
The handpicked items combine to create a peaceful setting that any business traveller would enjoy. Stepping out onto the balcony reminds guests of their location, right at the heart of the capital, with a magnificent view of Tower Bridge to the left and the Shard to the right.
John Rocha commented, “It was wonderful to dress the Cheval Three Quays apartment with my AW16 home ware collection for Debenhams. It’s great to see everything working in one space, and I hope it allows all the guests to experience and understand my brand’s ethos."
Collaborations are becoming increasingly popular in the serviced apartments industry with providers teaming up with a range of brands. Earlier this year, Frasers Hospitality introduced nine ‘Mercedes-Benz Living @ Fraser
’ apartments in their Singapore suites, following six apartments in Kensington unveiled the year before.
Serviced apartments provide a flexible, convenient option for businesses and consumers alike, offering both long- and short-term stays.
Business travellers can enjoy the comfort of home combined with hotel-like amenities – a full kitchen, fast Wi-Fi and enough space for family members in the most convenient of locations.
Businesses, on the other hand, are drawn in by the cheaper costs and minimised compliance risks. Whether it is a long-term assignment or short business trip, employees are given a greater level of flexibility and freedom to enjoy the local area whilst employers are content in the knowledge that they are maintaining their duty of care.
See our Serviced Apartments section for more information and news.
Look out for the Serviced Apartments feature in the autumn issue of Relocate magazine, out soon.