International property services firm Jones Lang LaSalle has announced the official launch of its Premium Leasing and Management Services.

The implementation of the premium services, which will further strengthen Jones Lang LaSalle’s Corporate Services offering across Hong Kong’s property market, comes following the announcement that Stephen Bruce will join the firm as head of Premium Leasing and Management.

“The launch of the Premium Leasing and Management Services and the appointment of Stephen Bruce to lead the department is a demonstration of our commitment to establishing Jones Lang LaSalle as the standout provider of professional real estate services in Hong Kong.

“In particular, the firm is able to provide unique expertise as sole leasing agents for commercial space in the market,” said Gavin Morgan, chief operating officer and head of leasing, Jones Lang LaSalle, Hong Kong.

The Premium Leasing and Management Services department will be led by Stephen Bruce, who joins Jones Lang LaSalle from Hong Kong Land.

Mr Bruce will utilise his extensive experience in office leasing and management to supervise a dedicated team of professionals which will act as a single point of contact to clients.

The leasing services will focus on optimising the return clients receive on their commercial property portfolios.

Jones Lang LaSalle will consult directly with landlords to tailor leasing operations according to the market environment and negotiate rental packages with prospective tenants to ensure landlords receive the best possible deal.

In an on-going process the dedicated team will continually review market conditions and advise clients when negotiating the renewal of agreements with existing tenants.

Jones Lang LaSalle offers outstanding services as the sole leasing agent, recently announcing its appointment in this role for CCB Tower, the only building with premium grade A office space to open in Central in 2012.

The firm also acted as the sole leasing agent for Island East, Octa Tower and Hysan Place in Causeway Bay.

“The introduction of the premium leasing services will achieve immediate results for our clients by improving asset value and ensuring they obtain favourable terms in tenancy agreements.

“The services provided by our professionals will limit the vacancy periods of space and attract suitable tenants to attain the ideal balance within the building, benefiting all parties concerned,” added Mr Morgan.

The services provided by the Premium Leasing and Management Services department at Jones Lang LaSalle includes creating bespoke marketing programmes for clients, as well as providing advice on the design and style of new buildings or those under renovation to best attract tenants.

The professional team will also be responsible for managing enquiries and making introductions to prospective tenants.

The management services provided by Jones Lang LaSalle will be further strengthened by the launch of the Premium Leasing and Management services.

The changes will focus on achieving an improved experience for tenants within client portfolios. The enhanced programme will include the introduction of new concierge and personal services provided by professionally trained staff, supported by the latest technology, at each property.