Entrepreneur and MD of the Entrepreneurs` Business Academy (EBA) Bev James has launched a withering attack on TV`s bully bosses`. `A style of leadership that emulates the antics of TV reality show bosses has no place in the boardroom` says Ms James, who is also MD of training agency The Coaching Academy.

According to Ms James, the number-one reason for people leaving their job is the relationship with their boss. `When a 20-something entrepreneur and future employer is influenced by the tough talking of Alan Sugar, Simon Cowell or Gordon Ramsey that they see on TV, they are developing a new breed of egotistical bully boss,` she explained. `It`s alienating employees and causing a lot of problems in terms of talent retention in the UK.`

`Today, when there are so many different ways to start a business, many new entrepreneurs have little or no experience of working for a boss. Therefore, they have no reliable role models and can soon run into trouble when they find themselves in charge of a dozen or more employees as their enterprise grows. Young people need to know how effective leadership and people management is actually achieved. They need proper guidance and advice!

The EBA is a joint collaboration between Bev James and James Caan of the BBC`s Dragons` Den. `James and I are determined to help young entrepreneurs learn key management skills, and have introduced an EBA coaching module, How to Create & Retain Superstar Teams, which will be run by successful millionaire mentors,` said Bev James.

For further details, visit www.the-eba.com

Re:locate`s Spring issue includes a feature on integrity and ethics, which examines why doing the right thing` is a key ingredient for successful organisations.

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