Relocation forging ahead

As Re:locate celebrates its tenth anniversary, we asked Peggy Love, managing director of Ohio-headquartered relocation company Dwellworks, to look back on the last decade in relocation, and forward to the next.

As Re:locate celebrates its tenth anniversary, we asked Peggy Love, managing director of Ohio-headquartered relocation company Dwellworks, to look back on the last decade in relocation, and forward to the next.As one would imagine in a dynamic world like this one, a lot has changed in the last decade &#x; and a lot has remained the same.The contrary nature of change and status quo describes the relocation industry. As service providers, we watch carefully so we can be ahead of the changes and find innovative solutions.As we create new services that are more efficient and more streamlined to meet the changing requirements of our global client base, the basic needs of the assignees do not change. Yet we stay on top of important global changes, both geopolitical and geographical, and with that knowledge try to stay ahead of the diverse drivers of change.Latin America, Asia, and Europe, the Middle East and Africa continue to provide growth and globalisation opportunities with unique challenges requiring customised relocation programmes. The great news for all of us in the relocation industry is that being innovative will give us a &#x;leg up&#x; on opportunities for growth, and will contribute to success in all regions.As the world appears to get smaller, it may actually be getting bigger. Because of government regulations and compliance, the relocation industry seems much more complicated than it did a decade ago &#x; even though we have technological efficiencies at our fingertips.As we create new programmes, we must remember that assignees and their families today have similar needs and requirements to those that assignees have always had. Our job is to calibrate their expectations and keep providing the services that help them achieve success.Change drives growth, and growth drives innovation, in whatever area of global mobility we find ourselves.&#x;The Autumn 2014 issue of Re:locate magazine (out mid-September) will include a special focus on the US.