ASAP Annual Convention – London: 3 December 2015

Association of Serviced Apartment Providers Conference logo 2015


To take advantage of a 20% discount on the day delegate ticket, quote Relocate magazine and DISC20% on your booking form. Click here to book.

The Association of Serviced Apartment Providers' (ASAP) Annual Convention will take place at Etc venues, St Paul's, London on Thursday 3rd December.

Now in its 6th successive year, the convention is an opportunity for individuals to meet face-to-face with key operators, suppliers, agents and decision makers within the sector.

Click here to book.


From 0745
Delegate arrival, registration, visit exhibitors
Opening Plenary
Sally Balcombe, Chief Executive, Visit Britain.
Introduction & ASAP overview of the year: James Foice
Event sponsors Sky & Maxxton

Savills: Property investment overview – James Bradley
STR Global: 2015 Industry Performance Review – Elizabeth Winkle

Keynote Speaker: Mike Ashton
'The world of customer service: Long on promises – short on delivery... and customers have had enough!

Mike Ashton, customer experience specialist & former Global CMO of Hilton, will explore the critical importance of customer experience as a driver of commercial success and consider the challenge for business leaders delivering true service excellence in this field.

Refreshments, exhibition & networking
Seminars 1 & 2 (run in parallel – see below for full seminar programme details)

Afternoon refreshments, exhibition, networking
Seminars 3 & 4 (run in parallel) – see below for full seminar programme details

Afternoon keynote
Hans Meyer, Co-founder & Managing Director ZOKU – will talk through the critical role technology has played in the development of ZOKU, launching in Amsterdam this winter.

Seminars 5 & 6 (run in parallel) – see below for full seminar programme details

Afternoon tea break, exhibition & networking
Seminars 7 & 8 (run in parallel) – see below for full seminar programme details

Short break to allow delegates to reassemble
Final plenary session

Closing address – Ufi Ibrahim – Chief Executive British Hospitality Association

Networking Drinks reception
ASAP Industry Awards Dinner begins
Event close

*please note this running order is subject to change

SEMINAR PROGRAMME – The seminar programme will offer a total of 8 seminars with delegates choosing to attend 4.

Seminar 1
The Investment Panel: Buy it? – Build it? – Operate it?
Is the sector at an all time high or will it expand further?
What barriers are there to entry? Is residential or hotels the best way forward?

Speakers include: Santander: Stephen Welch; Watson Farley Williams: Felicity Jones; MRP Advisory: Max Thorne
Moderator: Harris Johnston: Philip Johnston

Seminar 2
"Service excellence: It's all about the people... isn't it?"
Studies show that great people, properly skilled and equipped, are pivotal in delivering an outstanding customer experience. Yet the same surveys shows that much of the corporate investment in training is wasted, misdirected or woefully short of what's required. In an interactive workshop Mike Ashton will invite participants to examine some of the key barriers to getting the best from our people and offer practical solutions.

Seminar 3
The Voice of the Buyer
At the end of the day it's the customer – the guest – who really counts.
What does the guest really want? How will their expectations evolve in the coming years? What do we need to take account of now to secure the custom of tomorrow's guest? And the role of the buyer- how is this landscape changing? Just a few of the topics our panel will discuss.

Speakers include: AIG: Jan Jacobsen; Dublin Chamber of Commerce: Gina Quin;
Brookfield Global Relocation Services: Jason Parry
Moderator: Russell Kett, HVS

Seminar 4
'Communicating with Impact' with Gerardine Lally.
Communications, both internal and external, are critical to the success of every business but effective communication takes effort, innovation and constant improvement. This masterclass with Gerardine Lally will cover key skills and techniques which enable effective communication including how to conduct more successful meetings which achieve results, conveying your message effectively in presentations, team updates and when interacting with clients. Gerardine Lally will show you how!

Seminar 5
Technology: How can it improve the Guest Experience?
Our panel will deliver their insights on how technology is transforming the guest experience and what the future holds!

Speakers: ZOKU, Hans Meyer; Qbic Hotels: Dimitrios Neofitidis; ReloQuest: Darin Karp; Guestline: Rupert Gutteridge
Moderator: Jeremy Nicholas

Seminar 6
Finding solutions to recruitment challenges
Our panel will discuss how to tackle recruitment challenges in the serviced apartment industry. We'll begin with a presentation about challenges in recruiting for all job levels. Solutions will be discussed by our high-profile panellists and the audience will be also be able to participate in the debate.

Speakers: Springboard: Anne Pierce; Working Chance: Lisa Hubbard; ESA: Dan Creed
Moderator: Fintan O'Toole, The HR Dept

Seminar 7
Organisational Resilience, front line safety and duty of care.
Are your customers and staff safe and is your business reputation protected? Have you done all you can to ensure your risks are minimised?

Speakers: Suzy Lamplugh Trust: Rachel Griffin; Plan A Consulting: Nigel Russell; Scottish Business Resilience Centre: William Shearer
Moderator: Richard Whittaker, Oakwood

Seminar 8
Growing your revenue capabilities as the industry evolves
'Growing your revenue capabilities as the industry evolves' – masterclass led by IDeaS and Review Pro
Building a revenue management culture in the sector
What is the journey that hotels have taken and how can we learn from that?
Online reviews – how do they affect our revenue?
How can we leverage reputation analytics to improve revenue performance?

Presenters: IDeaS: Stephen Hambleton, Review Pro Michael Kessler
Moderator: Righton Group Ltd: Emma Righton (Deputy Chair, ASAP)

For further details of the event programme, click here

For more Re:locate news and features about serviced apartments, click here 

Relocate and Think Global People Autumn Issue Out SoonRelocate and Think Global People Autumn Issue Out Soon
Event: Lead for innovation, growth and profit in the new world of workEvent: Lead for innovation, growth and profit in the new world of work
Register now to receive regular email updates & Relocate MagazineRegister now to receive regular email updates & Relocate Magazine