Employee engagement platform Perkbox expands into France

The cloud-based perks and benefit company’s expansion from the UK to mainland Europe comes after significant UK revenue growth. It has plans to expand further across Europe as the focus in HR on employer branding, employee engagement, talent attraction and retention widens to incorporate digital delivery. 

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Cloud-based employee support

Perkbox France is building its portfolio of perks with providers like IKEA, Sephora, FNAC and Decathlon to add to its tailored online services that support employees’ physical, financial and emotional wellbeing.The platform is designed to help employees stretch their salaries further, feel rewarded and motivated in their jobs, and lead a healthy and productive lifestyle. To date, over 800 companies have registered to launch with Perkbox, with the company planning to have 3,000 client companies up and running with the platform by the end of the year.Under French employment law, employers already provide staff with mandatory benefits, including health, pension and unemployment benefits, business expenses and paid holidays. Perkbox France’s strategy will therefore initially focus on SMEs to offer them an additional layer of support. 

Happy and healthy employees work well

Commenting on the launch of Perkbox France, Saurav Chopra, Perkbox co-founder and CEO said: “Our goal is to become the biggest engagement platform worldwide that helps foster the entire employee experience of every company’s staff.“Our expansion into France shows our ongoing commitment to achieve this. We have listened to our clients’ demands and are now acting upon them. “It's the start of an exciting new phase here at Perkbox, as we launch globally. With a new generation of products going live alongside these expansion plans, it’s not only about location but about delivery.“We want to ensure we are offering our customers all the support they need to build happier workplaces."

UK start-ups’ global aspirations

Perkbox’s Paris-based team will initially be sales-focused. The company’s tech team will remain fully in the UK, but as the company expands and rolls new products it says it will look to expand the tech team in these new territories. The company’s expansion into France comes at a key moment in discussions around the UK’s future trading relationships with the European Union. Nevertheless, Perkbox believes its move signifies the strength of the UK’s start-up community and its global aspirations. “Our HQ will remain in the UK (in London) we also have two UK offices, one in London and one in Sheffield, and have recently doubled the size of our tech team and hired a new CTO, ex-head of mobile at Yahoo!,” said Alexandra Sanpera, head of PR at Perkbox.“We are proud to be part of the UK start-upcommunity evidencing, how despite the Brexit fears, UK companies can still succeed.” Head to the Human Resources section for more news and insight. 

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