Mercedes-Benz enters the world of serviced apartments with latest venture

Mercedes-Benz is entering the residential property market by collaborating with the Frasers Hospitality Group.

Mercedes Apartment 5
The pilot project 'Mercedes-Benz Living @ Fraser' will allow visitors to Kensington in London to book six serviced apartments from November. A further nine apartments will follow at the beginning of next year in Singapore.
Mercedes apartments in Kensington, source: Mercedes
The choice of furniture and accessories used in the apartments, as well as the colours and lighting concepts, bear the signature of the Mercedes-Benz Style designers, bringing elements from the car into the living space.Design partners have helped to come up with individual pieces within the living area such as the 'S-shaped' Swarovski crystal chandelier above the dining table and the Burmester surround sound system. Alongside these concepts is the 'Black Magic Wall'.This media wall with integrated smart TV is designed to meet the techonolgical demands of the occupants of the apartments to go online at any time.Wilfried Steffen, Head of Mercedes-Benz Business Innovation department said, "More and more people are permanently on the move. They live and work in unfamiliar cities where they are looking for a 'home away from home' and a sense of security."That's exactly what we want to offer them – and at the very highest level and with the perfection and quality that you would expect from Mercedes-Benz."Gorden Wagener, head of Design at Daimler AG explained, "As in our vehicles we have combined sensual surfaces and clean lines with intelligent high-tech functionality in order to create a perfectly conceived world of modern luxury that promotes wellbeing and relaxation."All the appointments display the hallmarks of Mercedes design. The overarching concept unites flowing lines with sculptural furniture, blending seamlessly into an organic whole. Innovative media and entertainment technologies offer a multi-sensory experience."He continued, "The designers at Mercedes-Benz Style have succeeded in recreating the ambience and spaciousness of a Mercedes car in luxury serviced apartments. Their goal is to give the occupants a sense of Mercedes-Benz exclusivity."
Mercedes Apartment 3
Bedroom, source: Mercedes
The serviced apartments are operated and marketed exclusively by the Frasers Hospitality Group. The apartments in London can be booked from mid-November. In Singapore they will be ready for their first occupants in the first quarter of 2016.Mr Choe Peng Sum, CEO Frasers Hospitality Group added, "Frasers Hospitality is delighted about this partnership with Mercedes-Benz to create Mercedes-Benz Living @Fraser – where our guests can now choose to experience exclusive bespoke modern luxury living – door to door"Once the pilot phase is concluded in spring 2016, Mercedes-Benz will look to expand the 'Mercedes-Benz Living @ Fraser' concept to other cities.For more Re:locate news and features on Serviced Apartments, click here.