'Quality Accreditation driving serviced apartments sector forward', declares ASAP chairman

Don James, Chairman of the ASAP, the not-for-profit association for the rapidly growing serviced apartment sector, says the Association’s Quality Accreditation programme is a key driver in the industry’s progress.

businesspeople in ASAP quality serviced apartment
Don James
Speaking at the Association's Edinburgh meeting on 19 April, James confirmed, "We are very proud to confirm that over 85 per cent of our 134 members have now been quality accredited and successfully achieved the ASAP Quality Accreditation marque. As the sharing economy increases, our accreditation is proving to be a critical differentiator of quality for the serviced apartment sector, in an increasingly confused market'.Mr James continued, "Every day in the media we read of disappointed guests who have booked with rogue accommodation operators who arrive at their destination only to find the apartment they thought they had booked either does not exist at all, or does not meet minimum health and safety standards."It's therefore never been more critical for us to position our sector as one where guests can truly 'stay with confidence', knowing that the serviced apartment they have booked has been fully assessed by a professional independent body and that the operator they have booked with fully complies with key health and safety requirements, has robust business practices in place and adheres to an agreed industry code of conduct."Don James also confirmed that the association's Quality programme is also now gaining momentum overseas, through ASAP's partnership with the Corporate Housing Providers Association (CHPA) in the USA, as well as in Europe where ASAP's members in the Netherlands, Belgium, and Switzerland have now been quality accredited. The programme is also attracting interest from operators in Australia, New Zealand and South Africa.ASAP has also just announced that it has extended its Quality Accreditation programme to serviced apartment booking agents and quality accredited operators can now choose to have individual properties and buildings assessed.ASAP reports that its Quality accreditation programme has been particularly welcomed by the corporate travel buying community. More and more business travellers want to stay in a serviced apartment when travelling on business but they need the critical reassurance of the ASAP Quality marque to be able to fulfil their duty of care obligations to their employees so they can book and 'stay with confidence'.ASAP says that it is encouraged that travel buyers and travel management companies are increasingly prioritising booking with serviced apartment operators who have secured the Quality accreditation marque.
ASAP QA Operator logo

Relocate Global Serviced Apartments Ultra 2016

Read all about ASAP's Quality Accreditation programme in the first issue of our new Serviced Apartments Ultra digital magazine on the website on our Digital Issues section. You'll find analysis of the industry across the globe as well as profiles of some of the sector's most prominent figures.

Find out how the sector is responding to the challenge of increased demand and undersupply of serviced apartments in certain parts of the world in the Spring 2016 issue of Re:locate magazine.

Register now for the Summer 2016 edition at elocatemagazine.com/magazineregistration




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