Saatchi’s Robert Senior talks leadership – and revolution

Only inspirational leadership and a ‘revolution in language’ can bring about transformational change in business and education, says Saatchi & Saatchi’s worldwide CEO in an interview with Relocate.

In a presentation full of energy and enthusiasm Robert Senior, CEO worldwide of Saatchi & Saatchi, argues passionately that, in the current climate, inspirational leadership is desperately needed in order for transformational change in business and education to be brought about. He believes that this begins with a revolution in language.At the 2017 COBIS Annual Conference, Mr Senior gave his thoughts on the topic of transforming education, using examples from his school life and business career.

Widening horizons

Robert Senior reflected on his time at the British School in the Netherlands, explaining that he believed it better prepared him for life in the world today. A large part of this, he felt, was that international schools challenge the rules and widen horizons – learning with children from a variety of countries encourages them to accept differences more freely. Experiencing the transient nature of an international school’s population and the mix of many different cultures and languages is enormously beneficial to young people in a fast-changing world. As ‘norms’ are increasingly challenged today, he reflected that this had helped him to adapt and develop in his career.

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Lessons from Uber

Using examples from industry, he urged his audience to be innovative, using a quote from Marc Pritchard, chief brand officer for P&G, “If we don’t transform our business, we’ll all be uber-ed”.Mr Senior explained his thoughts on fundamental change – that revolution starts with language. As an example, he compared mission statements for well-known brands such as Pepsi and Apple, arguing that a mission statement needed to go beyond the ‘what’ to an aspirational level. He counselled that educationalists have a wonderful leadership opportunity to aim high and to encourage their pupils to maximise their potential.For related news and features, visit our Enterprise section.Access hundreds of global services and suppliers in our Online Directory  Get access to our free Global Mobility Toolkit

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