Insights from Admissions and Communications experts in leading European Schools

Understand the trends emerging across admissions and the priorities of parents and employers looking for international school places a year on.

Discover what changes International Schools in Europe have made, as countries in the region mark the one-year anniversary of the Covid lockdown measures.Discover in a lively discussion between Cynthia Davis Hall, Director of Admissions and Advancement, American School of Milan; Michaela Seeger, Director of Community Relations, Zurich International School and Kate des Places, External Relations Director, Marymount Paris, the trends emerging across admissions and the priorities of parents and employers looking for international school places, a year on from the first Covid-19 lockdowns in Europe.
Looking beyond the considerable technology advancements, our distinguished panel reveal achievements in the past year. They explore potential opportunities for schools, pupils and their wider regional ecosystem, as more children benefit from an international education.With perspectives from Italy, France and Switzerland you will discover what has had the most impact in supporting students to learn and international families to thrive.They discuss the benefits of really understanding and communicating the culture of the school to radiate its values across all communications and through every member of the staff, student and parent community. This ensures families more easily find the right school for their child, and schools access a potentially huge, new global market.The pandemic experience has uncovered new circumstances and movement of people including those families drawn to a desirable location, returning home or drawn by economic opportunities as well as those on an international assignment as vaccine availability allows relocations and inward investment moves.

Communication and the bespoke approach to admissions

We examine the shift in communication and the bespoke approach to admissions that has made the best international schools accessible to children and families around the world under the most challenging circumstances.Learn how admissions and advancement teams are going the extra mile to keep children learning and families safe and settled. We explain the importance of building connections with their employers to reinforce the value the school adds to employee engagement and talent retention.

Finding a forward thinking and resilient school

Parents, employers and relocation professionals will discover how to read between the lines to get the right fit and find a forward thinking and resilient school, that is able to thrive and manage complexity, now and in the future.As global industry sectors are impacted by change in their markets, supply chain, technology, the workplace, environmental issues and shareholder demands, we discuss how finely tuned admissions departments might forge new partnerships with local employers to support economic growth.How flexible can schools be in meeting changing needs from businesses and organisations procuring school places for their employees? Discover the extra value or solutions that might be on the table if you start the conversation.

The future as leaders in education

Finally, the pandemic has seen many international schools excel and be at the forefront of innovation but can they continue to be the leaders in education? What will parents, employers and students be looking for from schools in the future? How agile will they be in facing new challenges? Cultural understanding and language provision, curricula, facilities, staff, innovation, ethos, reputation or location, what will be the most important aspects to ensure international schools thrive? Does size matter or will smaller schools be able to evolve more quickly and be quicker off the mark to respond to market needs?This webinar is part of the Spring webinar series for the Great International Education & Schools’ Fair.Find out about our fabulous speakers.Schools and education specialists – Don’t miss out!Be part of the Spring Fair during February & March 2021 and the Autumn Fair, November 2021 - Get the Media Pack & Rate Card or email

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