European based hotel operator continues UK expansion

PREM Group a European based hotel operator has announced as part of its continued expansion plans in the UK, the opening of its second Premier Suites serviced apartment collection in Glasgow. The new property becomes the 11th that the PREM Group operates in the UK.The Group currently operates 50 properties across Ireland, the UK, Belgium and the Netherlands. A further Premier Suites location in Antwerp, Belgium, is in final stages of refurbishment opening in September with Amsterdam opening in 2019.

Glasgow growing as an attractive UK destination

Commenting on the announcement, Jim Murphy, chief executive, PREM Group said, “Glasgow has reinvented itself to become one of the trendiest destinations in the UK and is on a clear successful growth strategy to grow its tourism and business sectors.“It boasts a rich cultural, creative art, theatre and music attracting 20 million tourism and business related visits each year.“An increase in demand in both the corporate and leisure markets has resulted in 2017 being a landmark year for growth in the overall UK accommodation sector to cater for increasing demand and this momentum is continuing with thousands of additional rooms entering the market and healthy forecasts of 76 per cent occupancy rates.“While Brexit has created some economic uncertainty, we remain confident in our sector and are continuing to invest significantly, with a number of further sites underway across the UK and Europe.“The extended stay sector is growing rapidly globally, with increasing numbers of travellers seeking a more flexible and spacious alternative to traditional hotel accommodation, without having to compromise on the comfort and facilities they associate with hotels. We currently have 50 hotel and serviced apartment properties within the PREM Group portfolio and hope to increase this to 54 by the end of 2018.”

---

Related stories:

• PREMIER SUITES PLUS introduce their new location in Rotterdam
• UK serviced apartment sector to get 2,000 new units in 2018
• Premier Suites directory page

---

PREM Group’s accommodation portfolio currently spans Ireland, Belgium, France, Germany, Netherlands and the UK, with more than 3,500 guest rooms and 1,500 employees. It owns, manages or leases hotels and serviced apartments ranging from city-centre budget hotels to four star business hotels and luxurious resorts.The company also includes Trinity Hospitality Services, a provider of bespoke centralised purchasing, sales, marketing, IT services to over 500 hotel clients across Europe. For related news and features, visit our Education and Schools section. Find out more about our upcoming Relocate Awards. Relocate’s new Global Mobility Toolkit provides free information, practical advice and support for HR, global mobility managers and global teams operating overseas.Access hundreds of global services and suppliers in our Online Directory 

©2024 Re:locate magazine, published by Profile Locations, Spray Hill, Hastings Road, Lamberhurst, Kent TN3 8JB. All rights reserved. This publication (or any part thereof) may not be reproduced in any form without the prior written permission of Profile Locations. Profile Locations accepts no liability for the accuracy of the contents or any opinions expressed herein.