Make UK/PwC Survey – Manufacturers enter 2024 with increased optimism

Britain’s manufacturers are viewing the UK as a more competitive place to locate their activities compared to twelve months ago, with an increasing number believing they are moving ahead of their European rivals. Digital, green and going global are the major opportunities in the year ahead.


UK seen as more competitive place to manufacture

THE Executive Survey 2024, from Make UK in association with PwC, finds that UK Manufacturing has shown great resilience in overcoming a range of obstacles.  Almost a third believe the UK is increasing its competitiveness against Germany and France, while more that a quarter say the UK is moving ahead of Spain and Italy. The US, India and China pose the biggest threat to the UK manufacturing sector’s competitiveness.

Key findings:

  • Companies more confident about sector prospects but wary of UK and global economic conditions deteriorating
  • Majority of manufacturers see UK as more competitive place to locate compared to twelve months ago
  • Manufacturers see themselves moving ahead of European rivals though India, US and China set to dominate competition
  • Opportunities coming from new products, digital technologies and expansion into new markets
  • But significant risks from ongoing access to skills, increasing energy and employment costs

Related reading from Relocate Global
Britain’s manufacturers are viewing the UK as a more competitive place to locate their activities compared to twelve months ago, with an increasing number believing they are moving ahead of their European rivals. However, they remain wary of the huge threat to their competitiveness posed by the economic behemoths of the US, India and China.The findings come from a major survey of over two hundred senior manufacturing executives published today by Make UK and PwC. The survey shows that after a very difficult few years through the pandemic and, the shock to energy prices, there are optimistic signs with companies more bullish about the prospects for manufacturing in 2024. As a result, the majority of companies are seeing opportunities outweighing the risks to their business.Manufacturers are backing this belief with investment in new products, expansion into new markets and accelerating use of new digital technologies to improve their business.However, the survey also shows that manufacturers are wary of the prospects for both the UK and global economies, while significant challenges remain in the faces of increased energy and employment costs, as well as access to domestic skills.Stephen Phipson, Chief Executive of Make UK, said: “The last few years have been a rollercoaster of emotions for manufacturers, yet they have more than demonstrated their resilience time after time. We are now seeing some hope that conditions may be improving, amid a more supportive and stable policy environment, but this must be cemented within a long term industrial strategy. While undoubted challenges remain, the accelerating use of digital technologies, our strength in innovation and expansion into new markets sets the scene for manufacturing to be at the heart of efforts to boost growth.” Cara Haffey, Leader of Manufacturing at PwC added: "After what has been a rocky few years for manufacturers, it seems there is a cautious optimism in the air. In fact, our research showed that in the year ahead, more than half of them are planning to seize opportunities in new products, with more than a quarter (27.3%) hoping to explore uncharted territory, and expand into new markets. For many, despite January's to-do list likely looming large, as the headwinds of sustained economic challenges, geopolitical instability, and steep employment and energy costs continue, the horizon seems brighter.”According to the survey more than half of companies (52.7%) see the UK as a more competitive place to manufacture. This compares to just under a third (31%) in the same survey a year ago following the political chaos of 2022. Less than a fifth (16.6%) believe the UK is not a competitive place in which to manufacture.Furthermore, almost a third of companies believe the UK is increasing its competitiveness against Germany and France (30.7% and 30.2% respectively) while more than a quarter believe the UK is moving ahead of Spain and Italy (29.3% and 28.3%). These figures are greater than those who see the UK’s competitiveness decreasing against EU rivals.However, by contrast, the share of companies who believe the UK is losing competitiveness against the US, India and China dwarfs those who believe the UK is gaining.The survey also shows manufacturers are bullish about their prospects for the coming year with more than four fifths (44.4%) believing that conditions in the sector will improve, while a fifth (20.5%) see conditions deteriorating. In addition, almost two thirds (62%) of companies see opportunities outweighing the risks this year while just 14% disagree.However, by contrast, more than four in ten companies (41.5%) see the UK economy deteriorating in 2024 compared to just over a third (36.6%) who see it improving. A similar proportion (37.6%) see the global economy getting worse this year compared to just under a third (31.2%) who see it improving.In the year ahead, more than half of manufacturers (52.7%) see opportunities in new products while more than a quarter (27.3%) are expanding into new markets and a similar proportion (26.3%) are net zero opportunities. Furthermore, digital technologies have the potential to boost productivity with almost three quarters of companies (71.2%) believing digitising operations will boost operational efficiency. In addition, more than half of companies (52.2%) see generative AI increasing the productivity of their workforce.However, more than half of companies still see risks from increased energy costs (53.2%) closely followed by the impact of political instability (43.9%). More than two thirds (36.1%) are still seeing supply chain disruption while a similar number (35.1%) see lack of access to domestic skills as a risk.One in three firms cite Government incentives schemes as a key driver behind their decision to invest in their businesses in 2024. The survey confirms that the ease of doing business will be critical to making investment intentions an investment reality.

People and skills

To implement growth plans, companies recognise the importance of having access to people and skills. The survey reveals a growing emphasis on upskilling and retraining existing staff for the year ahead, with nearly 60% of companies planning to invest in acquiring the necessary skills in-house.The main focus for manufacturers is IT and digital skills, and line management and people skills - not just in the immediate term, but also for the future. It is important to note there is still a significant shortage of labour, so relying solely on new recruitment is not always an option.More than a third of companies are investing in apprenticeships however this is down 38% compared to pre Apprenticeship Levy years. Make UK is actively campaigning on a more meaningful collaboration between business, Government and academia to reverse the trend.The survey of 205 companies was carried out between 8 and 29 November.

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