New deal moves Cycas closer to 10,000 European rooms target

Cycas Hospitality’s contract to operate the 78-room Hyatt Place hotel in Rouen is its first hotel management arrangement in mainland Europe and the third Hyatt Place to join its portfolio.

Impression of Hyatt Place Rouen
Hotel management company, Cycas, which specialises in extended-stay and dual-branded properties, is continuing its European expansion programme by signing a second deal in France.The company’s first hotel management agreement outside the UK is a further step forward in Cycas’s ambition to manage up to 3,000 guest rooms across France by 2022.It also reflects the strength of the sector as business travel, mobility and commuting trends impact on accommodation provision. 

Developing solutions for business travellers and commuters

Asli Kutlucan, partner at Cycas Hospitality, said: “Our expansion into mainland Europe is gathering considerable momentum as we capitalise on the growth opportunities we’ve identified across both primary and secondary cities.“Given our target to have a portfolio of 10,000 rooms across the continent by 2022, including up to 3,000 rooms in France, this hotel management agreement demonstrates how Cycas has evolved over the last decade."The management agreement has been signed with site owner Matmut Group and will see Cycas Hospitality operate the hotel under a franchise from Hyatt.Cycas currently manages Hyatt Place London Heathrow Airport and will also operate the dual-branded Hyatt Place and Hyatt House property near Paris Charles De Gaulle Airport. Expected to open in 2020, this airport development will be the first "double-decker" Hyatt property in Europe.“We are proud to be cementing our relationship with Hyatt by managing the Hyatt Place Rouen as an urban oasis for both business and leisure travellers," continued Mr Kutlucan.“The city is fast establishing itself as one of the country’s most forward-thinking business locations and, with our new hotel dating back to 1886, we’re excited to be part of Rouen’s commercial renaissance.”

Regeneration attracting business and leisure travellers to Rouen

Cycas will operate the Hyatt Place hotel in Rouen, which is on the historic site of a former teacher training school. The converted 4,500m² 19th century building is located close to the city centre, several business parks and the main SNCF railway station. The four-star hotel will target a blend of corporate visitors and tourists when it opens in 2021. Cycas says the boutique-style hotel will offer a bar, restaurant and terrace with striking views over the city thanks to its hilltop position. Guests will also benefit from meeting spaces for approximately 100 people, a ballroom, gym, swimming pool and spa, plus extensive outdoor space and parking facilities.


As the capital of Normandy, Rouen has a strategic location along the river Seine with excellent transport connections to Paris, Le Havre and the Benelux countries.A popular travel destination, industrial heavyweights across the aviation, automotive, banking, energy and pharmaceutical sectors also regard Rouen as an important location. Rouen has therefore experienced significant investment in recent years.The Rive Droite district – where the Hyatt Place hotel will be located – is one of many areas in the city undergoing ambitious regeneration projects. Other activity includes plans for a new train station, which will be on the new Paris-Normandy train line (LNPN) connecting travellers from Rouen to Paris in just 50 minutes.An increasing portfolioNuno Galvao Pinto, Regional Vice President Development, Europe and North Africa at Hyatt Hotels, said: “Given our long-standing relationship with Cycas, we are pleased that they will manage the new Hyatt Place in Rouen. “The city is expanding swiftly thanks to both a growing business district and increasing tourist numbers and we are delighted to be collaborating on our third French property together.”For related news and features, visit our serviced apartments pages. 
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