Going Wilde: Staycity launches new brand across Europe

Staycity, the European based serviced apartment provider, have announced the launch of their new Wilde brand, with properties being launched in London, followed by Edinburgh, Manchester and Berlin.

StayCity launches Wilde brand, starting with the Strand in August.
Staycity, the aparthotel operator based in Europe has announced details of its new brand – Wilde Aparthotels by Staycity.

Inspired by Oscar Wilde

The name was inspired by Irish 19th century playwright Oscar Wilde to emphasise its Irish provenance, the concept will be rolled out across gateway city centre locations throughout Europe. The first will open this Autumn on London’s Strand, followed by properties in Edinburgh, Manchester and Berlin.“Wilde by Staycity has a clear personality and its distinctive style, comfort and clever design will appeal to today’s city traveller while retaining our trademark home-away-from-home hospitality,” said Tom Walsh, Staycity Aparthotels’ CEO and co-founder. The 106-room building on The Strand, managed by LaSalle Investment Management on behalf of one of its clients, was developed for Staycity by Galliard. Staycity Aparthotels has a 35-year lease on the property, which will offer studios and deluxe studios over eight floors including three sky level studios.
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The aparthotels offer guests the latest intelligent in-room technology including a 43” flat screen smart TV and touch control panels for lighting, air conditioning, towel rails and blinds. Luxury features include a super-comfy XL-sized bed, rainfall shower and high quality bed linen complemented by a collection of Irish inspired crafted accessories and soft furnishings.The studios and deluxe studios have fully equipped kitchenettes with a Nespresso machine and Nutri-Bullet for quality coffee and juicing. All rooms are fitted with a Handy guest smartphone device offering free local and international phone calls to selected destinations.

Designed with an Irish stamp

Tom Walsh added, “The brand combines design cues from its locality coupled with an Irish stamp that alludes to its heritage. We intend Wilde to have a true sense of place, with designs continuing to evolve at each property.”The Wilde concept was created by Staycity’s in-house design team, along with the renowned architects Heneghan Peng, the London branch of design firm Perkins+Will, and the Dublin-based branding agency Zinc Design.For related news and features, visit our Serviced Apartments section.Access hundreds of global services and suppliers in our Online DirectoryClick to get to the Relocate Global Online Directory  Get access to our free Global Mobility Toolkit Global Mobility Toolkit download factsheets resource centre

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