The golden cage: why accompanying partners need businesses that can move with them

Mobility teams invest a great deal in helping accompanying partners find work in each new country. Mangla Sachdev, founder of Expat Business In A Bag, argues that a better investment is helping partners build a business that can move with them.

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A six-figure business I couldn't take with me

Seven days before the first lockdown, I started a printing business. I'd spotted the gap while doing the printing for our school's PTA. The service from the printing companies I dealt with was poor, and I knew I could do better. Within a short time, the business was turning over six figures.Then a realisation stopped me in my tracks. We were an expat family, and expat families move. Everything about that business was tied to one location. If we moved again, I would have to shut it down. I had built myself a golden cage.I've launched several businesses across different countries, and I now coach expat entrepreneurs in more than ten. The pattern I saw in my own life shows up again and again in the partners I work with. They are capable, often highly qualified people who build something in each new posting, then watch it end when the next move comes.

Why job-search support isn't enough

Think about how a relocation usually unfolds. The assignee's job is sorted first. Then comes the scouting trip, followed by schools, neighbourhoods and housing for the children. The accompanying partner's own work comes last, once everyone else is settled. That was exactly how it worked for my family, and it's how it works for most of the families I meet.When employers do support partners, the help usually centres on finding a local job: CV reviews, introductions to recruiters, sometimes a contribution towards retraining. That help is welcome, but it runs into the same walls every time.Dependant visas don't always allow employment, or they allow it only after a long wait. Qualifications earned in one country may not be recognised in the next. And local employers are often reluctant to hire someone they expect to leave within two or three years. Even when a partner does land a good role, the next posting resets the clock. They start again from nothing: no clients, no reputation, no income.

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The business case for mobility teams

Cost is now the pressure point. ECA International's latest survey, covered in these pages, found that cost containment has overtaken talent as the biggest challenge facing global mobility teams. When budgets tighten, partner support can look like a nice-to-have.The opposite is true. Industry surveys have long listed partner and family concerns among the leading reasons assignments fail or end early. An assignment that ends early is one of the most expensive outcomes in global mobility. Families also turn down moves because of what the partner would lose, which shrinks the pool of people willing to go.A partner with a business that travels changes that calculation. They arrive with an income, clients and a sense of who they are professionally. They are less likely to feel stuck, and the assignee is less likely to be torn between their career and their partner's. When the next posting comes up, the family has one less reason to say no.

What a portable business looks like

A portable business is one that doesn't depend on a single city to survive. My printing business failed that test. It relied on local customers and local operations, so a move would have ended it.The businesses I help partners build share a few features. They're usually built on skills the partner already has, such as coaching, consulting, design, bookkeeping, writing or training. They serve clients in more than one country, so no single market holds them hostage. Most of the work can be delivered online, which means it can slow down during a move and pick up again on arrival rather than stopping altogether.The network travels too. I've built relationships in Singapore, London, Dubai, Malta, Scotland, Australia and Hong Kong, and each move has added to that network instead of wiping it out. For a partner with a portable business, every new posting becomes a new market rather than a fresh start.

What employers and mobility teams can do

None of this needs a new department. It needs partner support to recognise self-employment as a career path in its own right, alongside local employment.
  • Widen the policy. Let partner support allowances cover business coaching, training and set-up costs, not only job-search services.
  • Check the visa early. Confirm whether the partner's dependant visa allows self-employment during the scouting stage, not after arrival.
  • Put the partner's work on the agenda. Discuss it in the same early conversations as housing and schools, so it isn't left until everyone else is settled.
  • Open doors to networks. Connect partners with local business communities and international entrepreneur networks, which can do more for a new business than a recruiter can.
  • Measure it. Track whether partners keep working through a move, and look at that alongside assignment completion and repatriation rates.
Some of these steps cost very little. The visa check and the early conversation cost almost nothing, yet they can decide whether a partner arrives ready to work or spends the first year waiting.

Opening the cage

My printing business taught me that success in one place can become a trap when your life is built on moving. Accompanying partners shouldn't have to choose between building something of their own and following the family's next posting.For mobility teams under pressure to cut costs, supporting portable businesses is one of the lower-cost ways to protect the far bigger investment in the assignment itself. A partner who can take their work with them is a partner who is ready for the next move.

About the author

Mangla Sachdev is the founder of Expat Business In A Bag, a business coaching practice serving expat entrepreneurs in more than ten countries. Based in Singapore, she has launched seven businesses across multiple countries and co-founded a six-figure business in 2020 whose clients included Meta and several embassies. She also runs The Room, a curated mastermind for business owners. Https://expatbusinessinabag.com/  https://www.linkedin.com/in/mangla-sachdev/ 
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