The Association of Serviced Apartment Providers (ASAP), a trade body representing the serviced apartment sector, will announce its first overseas chapter as it formalises a new partnership in the Netherlands with the launch of ASAP Netherlands in Amsterdam on the 19 October.

Netherlands a growth centre for the serviced apartment sector

Under the new partnership, the members of the Dutch chapter will participate in the core programme of activity undertaken by the ASAP.James Foice, CEO of the ASAP said, “The Netherlands is rapidly emerging as a very strong growth centre for the serviced apartment sector, with Amsterdam at the forefront of new developments. There has been so much interest in the work of the ASAP from key operators in the Netherlands that we have decided that the best way forward is for us to formalise our partnership, by establishing an overseas chapter of our Association in Holland.“I am particularly delighted that our global Quality Accreditation Programme – such a key differentiator for our sector – is proving to be the single most significant benefit we can offer to all the members of ASAP Netherlands.”Peter Heule, chairman of the ASAP Netherlands and CEO of the Short Stay Group in Amsterdam, said, “It is great to see how the serviced apartment sector has evolved over the past few years.“I have seen first-hand some exciting developments across Europe and as a result The Netherlands has become the first overseas chapter of the ASAP.“We aspire to be at the forefront of these developments and become a global business hub. “To achieve one collaboration across Europe, it is key to bring together serviced apartment providers who share information so that we can learn from each other, set equal standards and share best practice across the board.”

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Mr Foice added, “I hope this will be the first of many overseas chapters for our Association as the serviced apartment sector continues to expand rapidly across the world.”The new partnership will be formally launched at a special event in Amsterdam at The Heineken Experience on Thursday 19 October.James Foice and Peter Heule will welcome all the members of the new Dutch chapter and the Dutch operators will also have an opportunity to meet a number of ASAP’s UK members who will travel to the Netherlands to celebrate the launch of ASAP’s first overseas chapter.For related news and features, visit our Serviced Apartments section.Access hundreds of global services and suppliers in our Online Directory  Get access to our free Global Mobility Toolkit  

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