Cycas hospitality appoints Camille Lorigo as brand innovator
Extended stay hotel provider, Cycas has appointed a new marketing director. The appointment of Camille Lorigo is aimed at expanding the organisations brand.
28 November 2017
Brand innovator, Camille Lorigo has been appointed as marketing director for Cycas Hospitality, the apartment hotels specialist.
Related stories:
Most recently, Camille helped relaunch the Athenaeum Hotel, unveiling a partnership with Michelin-starred chefs, The Galvin Brothers. She also worked for D&D London creating and establishing the brand footprint for South Place Hotel.Camille Lorigo, marketing director of Cycas Hospitality said, “Cycas’ expertise in work/live hotels put them at the forefront of the market trend. I see massive potential to take the brand to new heights as they expand across the UK and Europe.”Hot off the heels of a multi-million-Euro strategic investment with Hua Kee, a Thai family office and extended stay hotel owner and operator in Southeast Asia, Australia and Europe, Cycas Hospitality will celebrate its 10th year in business next year.Cycas Hospitality’s overarching goal is to become one of the best hospitality employers on the market, making their extended stay hotels the most wonderful places to stay.For related news and features, visit our Serviced Apartments section. Look out for the launch of 2018's Relocate Awards, entries open in January. Relocate’s new Global Mobility Toolkit provides free information, practical advice and support for HR, global mobility managers and global teams operating overseas.
Access hundreds of global services and suppliers in our Online Directory
Long stay hotel expansion
With huge talent in activating brands, Camille Lorigo’s arrival will help expand and strengthen the profile and portfolio of Cycas as it enters a new phase in its brand journey.John Wagner, founding partner of Cycas Hospitality said, “Camille’s ability to animate brands and her infectious enthusiasm for hospitality and culture make her the perfect brand ambassador for Cycas.“Her experience as a Creative Director and skills in brand growth, strategy, and local partnerships will help steer our ambitions for Cycas in 2018.”During her career, Camille was known for her fashion showroom Che Camille, best known for their otherworldly fashion events and tailoring for Pete Doherty and Anne Robinson.Locality, provenance and storytelling come as second nature to the American-born creative expert.Related stories:
- Serviced apartments: fast forward?
- ‘Record growth’ for UK serviced apartment sector in 2017
- ASAP appoints Oakwood’s Richard Whittaker as new chair
Most recently, Camille helped relaunch the Athenaeum Hotel, unveiling a partnership with Michelin-starred chefs, The Galvin Brothers. She also worked for D&D London creating and establishing the brand footprint for South Place Hotel.Camille Lorigo, marketing director of Cycas Hospitality said, “Cycas’ expertise in work/live hotels put them at the forefront of the market trend. I see massive potential to take the brand to new heights as they expand across the UK and Europe.”Hot off the heels of a multi-million-Euro strategic investment with Hua Kee, a Thai family office and extended stay hotel owner and operator in Southeast Asia, Australia and Europe, Cycas Hospitality will celebrate its 10th year in business next year.Cycas Hospitality’s overarching goal is to become one of the best hospitality employers on the market, making their extended stay hotels the most wonderful places to stay.For related news and features, visit our Serviced Apartments section. Look out for the launch of 2018's Relocate Awards, entries open in January. Relocate’s new Global Mobility Toolkit provides free information, practical advice and support for HR, global mobility managers and global teams operating overseas.
Access hundreds of global services and suppliers in our Online Directory ©2024 Re:locate magazine, published by Profile Locations, Spray Hill, Hastings Road, Lamberhurst, Kent TN3 8JB. All rights reserved. This publication (or any part thereof) may not be reproduced in any form without the prior written permission of Profile Locations. Profile Locations accepts no liability for the accuracy of the contents or any opinions expressed herein.
