New serviced apartment to cater for Millennials in Berlin

Frasers Hospitality is to open a new serviced apartment conveniently situated in the heart of Berlin. The property will house a 24 hour gym and aims to meet the needs of the growing Millennials sector.

Frasers Hospitality opens Capri by Fraser property in Berlin
In line with the plan to meet the rising demand from Millennial travellers, Frasers Hospitality is expanding its Capri by Fraser brand footprint to open a new serviced apartment in Berlin.

Convenient location 

Conveniently situated in the heart of the vibrant German capital, the new property offers easy access to international organisations, cultural attractions and popular tourist destinations. Numerous public transportation links are also available in the vicinity, with the closest underground station being 4 minutes away, while the Ostbahnhof train station is 10 minutes away.Capri by Fraser Berlin marks Frasers Hospitality’s seventh operating Capri-branded property globally and the second in Germany.

Catering to the needs of Millenials 

Mr Choe Peng Sum, CEO of Frasers Hospitality said, “We are thrilled by the positive response to the Capri by Fraser brand across the globe. It was created to cater to the evolving lifestyle needs of millennial travellers – to offer holistic lifestyle and wellness options, reassuring safety and a prime location.“As one of the largest generations in history, Millennials are currently spending an average of $200 billion on travel each year, and their travel spending is set to increase as they enter their prime working and spending years .“We look forward to strengthening the Capri by Fraser network in the coming years to tap into the growing demand for quality accommodation options that are tailored to this target market.”

'Cultural authenticity' and modern conveniences

Research has shown that milllennial travellers have very high standards including a desire for cultural authenticity in their accommodation. The new 143-unit hotel residence draws inspiration from its strategic location in Scharrenstraße, Berlin’s historic centre. This is conveyed through a unique design concept that taps into historical influences in the creation of modern, stylish and urban living spaces.The Spin & Play concept, resisting the usual expensive hotel laundry model, provides laundrettes with the latest games consoles, kickboxing and other activities for the millennial traveller. Guests have further options to de-stress at the 24-hour gymnasium or at the all-day dining restaurant, bar and deli.Meeting and conference facilities are also equipped with the latest audio-visual capabilities including interactive touch-screen panels and integrated whiteboard-projector features.

Berlin: an attractive destination  

“The new addition in Germany follows the positive reception to Capri by Fraser Frankfurt, which opened in 2015. Berlin is an attractive destination for both corporate and leisure travellers, and the dynamic German city recorded more than 31 million overnight stays in 2016.Thus, we are confident that the selection of studio and one-bedroom fully-furnished hotel residences are well-positioned to meet the demands for great value, constant connectivity and personalised service amongst today’s travellers,” said Mr Choe.For related news and features, visit our Serviced Apartments section.Access hundreds of global services and suppliers in our Online DirectoryClick to get to the Relocate Global Online Directory  Get access to our free Global Mobility Toolkit Global Mobility Toolkit download factsheets resource centre

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