Best serviced apartment provider

Winner: Synergy

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This article is taken from the 2025 Awards supplement in the Summer 2025 issue of Think Global People magazine

Click on the cover to access the digital edition.

View your copy of the Summer 2025 issue of Think Global People magazine.

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“At the heart of it, it’s about [our assignees] being happy... their wellness is fundamental to their trip and their experience.” — Sofia Oragano, Senior Director, International Sales, Synergy

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Serviced apartments, business travel, and corporate housing are sophisticated, fast-growing industry sectors. Over the last couple of years, business travellers have increasingly come under the remit of global mobility departments. In addition, companies are expanding into new markets and responding to changes in the supply chain, with an increase in demand for second- and third-tier destinations, as well as new underdeveloped markets. Governance, duty of care and wellbeing are also part of the remit for business traveller employees, international assignees and new recruits. The complexity of new ways of working, including hybrid working and localisation, also needs to be addressed by the serviced apartment sector, which offers huge opportunities but also presents challenges in new locations. The need to be agile and capitalise on creative connections and a wide range of stakeholders has never been greater.

Against this background, the winner of the Best Serviced Apartment Provider, Synergy once again rose to the challenge to win this award for the fourth consecutive year.

Synergy's standout year

Synergy’s submission summarised 2024 as an exceptional year for the company. They highlighted expanding their operational presence, investing in technology, data security, sustainability, and associate development, while simultaneously refining their approach to VIP groups and crisis management. This resulted in Synergy increasing their revenue and the number of new clients it works with.

Synergy has made considerable efforts to reduce carbon emissions and provide more sustainable services. This included setting a new Carbon Net Zero Target for 2045. Achieving a silver EcoVadis rating, putting synergy in the top 15% of 130,000+ companies. In addition, they piloted a “Green Leaf” programme to reduce emissions across their supply chain. They also oversaw the creation of CarbonWise carbon calculator and prioritised the addition of sustainable properties to their portfolio.

Leadership in action: a human-centred, crisis-ready approach

Examples of leadership in the sector included hiring a Chief Technology Officer to develop their new SAPPHIRE accommodation programme. An expanded crisis management team responded to the LA fires, the Lebanon escalation, the US hurricane, and the Myanmar earthquake, reflecting their position in the global market.

This company is a leader in the field with energy, passion, and the determination to deliver sustainable goals and customer service. Financial results and growth demonstrate they are doing things exceptionally well with purpose. Crisis management and client data protection is a priority for globally mobile clients and are leaders in fulfilling relocation needs. They demonstrate creative connections with their stakeholders and clients confirm they feel in safe hands from an organisation with a wealth of knowledge in tune with current needs and locations.

As the judges said, “Synergy impressed the judges with their commitment to secure sustainable and high-quality service department solutions, their innovative, client-focused approach, operational excellence and global crisis support team showcase true leadership and forward thinking in today's complex world”.

The trophy was collected by Sofia Oragano, Senior Director, International Sales of Synergy. In her response, she said, “Thank you for the accolade. We work hard, we work with purpose, and we're truly delighted to bring this home. I'd like to thank my team more than anything”.

After the awards ceremony, Sofia spoke about what lies at the real heart of the assignee experience. She explained, “I think at the heart of it, it's them being happy. It's about moving somewhere that's foreign, and they want to feel familiar. We can cater to their individual preferences to ensure that as soon as they move to their host destination, they feel comfortable, can settle in, and are essentially going to be productive and effective.”

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See the Winners Announced Page

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Visit the Synergy website

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Watch the winner's voxpop interview

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Watch the Award Ceremony video highlights

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Read about award-winning global mobility, leadership and education in the upcoming Summer issue of Think Global People magazine, with the teams and organisations being celebrated in the Relocate Think Global People Awards 2025. Secure your copy here.

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