Cycas hospitality appoints Camille Lorigo as brand innovator

Extended stay hotel provider, Cycas has appointed a new marketing director. The appointment of Camille Lorigo is aimed at expanding the organisations brand.

Camille Lorigo: Brand innovator for Cycas hospitality
Brand innovator, Camille Lorigo has been appointed as marketing director for Cycas Hospitality, the apartment hotels specialist.

Long stay hotel expansion

With huge talent in activating brands, Camille Lorigo’s arrival will help expand and strengthen the profile and portfolio of Cycas as it enters a new phase in its brand journey.John Wagner, founding partner of Cycas Hospitality said, “Camille’s ability to animate brands and her infectious enthusiasm for hospitality and culture make her the perfect brand ambassador for Cycas.“Her experience as a Creative Director and skills in brand growth, strategy, and local partnerships will help steer our ambitions for Cycas in 2018.”During her career, Camille was known for her fashion showroom Che Camille, best known for their otherworldly fashion events and tailoring for Pete Doherty and Anne Robinson.Locality, provenance and storytelling come as second nature to the American-born creative expert.
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Most recently, Camille helped relaunch the Athenaeum Hotel, unveiling a partnership with Michelin-starred chefs, The Galvin Brothers. She also worked for D&D London creating and establishing the brand footprint for South Place Hotel.Camille Lorigo, marketing director of Cycas Hospitality said, “Cycas’ expertise in work/live hotels put them at the forefront of the market trend. I see massive potential to take the brand to new heights as they expand across the UK and Europe.”Hot off the heels of a multi-million-Euro strategic investment with Hua Kee, a Thai family office and extended stay hotel owner and operator in Southeast Asia, Australia and Europe, Cycas Hospitality will celebrate its 10th year in business next year.Cycas Hospitality’s overarching goal is to become one of the best hospitality employers on the market, making their extended stay hotels the most wonderful places to stay.For related news and features, visit our Serviced Apartments section. Look out for the launch of 2018's Relocate Awards, entries open in January. Relocate’s new Global Mobility Toolkit provides free information, practical advice and support for HR, global mobility managers and global teams operating overseas.Global Mobility Toolkit download factsheets resource centreAccess hundreds of global services and suppliers in our Online DirectoryClick to get to the Relocate Global Online Directory  

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