Book review: The New Europeans - Why immigration is Europe’s last competitive advantage
Yaron Valler’s book offers a thought-provoking perspective on how immigration can drive economic growth, innovation and resilience, providing valuable insights for global mobility professionals, HR leaders and business decision-makers navigating an increasingly complex international landscape.
10 November 2026We were pleased to receive a timely copy of The New Europeans: Why immigration is Europe’s last competitive advantage, by author Yaron Valler, co-founder and chairman of Target Global hot off the press on 5 October.This is a stimulating read at a time when there is so much noise from around the world on various aspects of immigration and migration. For the mobility market, Yaron Valler’s insights as to why immigrants may prove to be the very people, that can rescue European businesses and economies could be invaluable. In recent weeks in October and into November Britain’s new Prime Minister, Andy Burnham is making strong trade and political overtures to the European Parliament and Mid Term elections in the US have highlighted immigration tensions again. There is plenty of food for thought across this book’s pages with countless stories told that clearly illustrate resilience, determination and purpose from those of all ages and humble beginnings to the rich and powerful. Yaron Valler includes plenty of lessons too for the reader that highlight similarities in war torn areas of the world today and the devastation caused by military action that business and local administration managers may consider to be far away to consider in their strategic or production planning.
Those working across global mobility on the supplier side are extremely entrepreneurial as this is a relatively young industry sector. Who doesn’t need an entrepreneurial edge in the current market? Specialist providers such as those in the corporate housing, short term accommodation sector relied on for expats and local moves and the much wider and big volume business travel market globally prove the case for keeping up with latest thinking and emerging trends. With regards to the global mobility sector’s corporate clients, these are often global HR business partners and procurement departments and this book is packed with examples to feedback to senior leadership teams with their eyes on efficiency and cost saving without necessarily including the human capital value into the equation.Some of the chapter headings and sub headings really jump out such as The power of mobility, The entrepreeurial edge, The immigrant work ethic and within each chapter there are examples of cross-cultural insight which shine a light on how the best leaders in whatever sized organisation learn as much from their employees as they do from the data and financial and strategy experts and board members.Immigration comes with a cost but this book will help you reflect on the wisdom of those who have travelled a similar road before you.
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Those working across global mobility on the supplier side are extremely entrepreneurial as this is a relatively young industry sector. Who doesn’t need an entrepreneurial edge in the current market? Specialist providers such as those in the corporate housing, short term accommodation sector relied on for expats and local moves and the much wider and big volume business travel market globally prove the case for keeping up with latest thinking and emerging trends. With regards to the global mobility sector’s corporate clients, these are often global HR business partners and procurement departments and this book is packed with examples to feedback to senior leadership teams with their eyes on efficiency and cost saving without necessarily including the human capital value into the equation.Some of the chapter headings and sub headings really jump out such as The power of mobility, The entrepreeurial edge, The immigrant work ethic and within each chapter there are examples of cross-cultural insight which shine a light on how the best leaders in whatever sized organisation learn as much from their employees as they do from the data and financial and strategy experts and board members.Immigration comes with a cost but this book will help you reflect on the wisdom of those who have travelled a similar road before you.
Yaron Valler
Yaron Valler is co-founder and chairman of Target Global. His new book, The New Europeans, argues for controlled immigration and for the entrepreneurial contribution migrants make. His focus is integration rather than borders: qualifications that are not recognised, credit histories that do not travel, and visa timelines that punish founders.
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Subscribe to Relocate Extra, our monthly newsletter, to get all the latest international assignments and global mobility news.Relocate’s new Global Mobility Toolkit provides free information, practical advice and support for HR, global mobility managers and global teams operating overseas.
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