Increased corporate relocation, Gen Z, AI, legislation and converging investment trends influencing growth of serviced apartment sector

Key findings from the 2025 Global Serviced Apartment Industry Report released today.

Relocate Editorial

9 October 2025

Report is available to download here

Increases in investment, corporate relocation demand, legislation and convergence of accommodation models, as well as the maturation of Gen Z and acceleration of AI, are all set to drive the evolution and growth of the global serviced apartment sector, which is predicted to be worth £183.6 billion by 2030[1].These trends are highlighted in this year’s Global Serviced Apartment Industry Report (GSAIR) launched today in London by consultancy firm Ariosi via Travel Intelligence Network. The report includes in-depth analysis and insight from several industry experts including buyers, operators and consultants, who have contributed their views on the current trends impacting the sector, including changing traveller expectations, AI, geopolitics, sustainability, risk management and investment.Highlight insights include:

Market overview

The serviced apartment market will double in value to £6.52 billion by 2033, a CAGR of 8.8%.[2] Corporate demand will continue to fuel serviced apartment growth.[3]This will be characterised by an increase in corporate relocation with enquiries from companies looking to relocate staff to the UK up 8% year-on-year in April 2025.[4]
Based on a Compound Annual Growth Rate (CAGR) of 12.27% from 2025 until 2032, the global blended travel market will be worth £636.47 billion in 2026.[5]This expected growth is in turn fuelling demand for more flexible, short-term accommodation that offers residential amenities.
The proportion of investors targeting serviced apartments rose from 24% in 2024 to 27% in 2025, indicating intensified interest.[6]The convergence of serviced apartments and co-living concepts is accelerating with blended projects and amenity sets in UK cities and more platform partnerships expected in 2026.

Trends turning the key

The continuing maturation of Gen Z is accelerating demand for a digital-first serviced apartment experience, characterised by wider adoption of mobile apps and smart room integrations include heating controls
AI is starting to impact the sector as wider aggregation of data is expected to qualify a more personalised guest experience as operator brands invest in Gen-AI to enhance the guest experience
Changes in the regulatory landscape will see a renewed focus on sustainability and continuing geopolitical changes are increasing attention on risk management and traveller safety as a number of legislative directives are due to take effect

To celebrate the launch, Ariosi hosted industry representatives at Citadines in London’s Holborn with a presentation and panel discussion with industry experts including:

Tom Otley, Director, Oury Clark Sustainability
Trine Oestergaard Stafford, Managing Director, House of Fisher
Ben Davis, Real Estate Director, Saxbury
Steve Lowy, CEO, AES & The Residence Apartments

Commenting on the report findings, Alistair Murray, Chief Operating Officer, Ariosi said, “2026 represents a critical inflection point for corporate travel managers, relocation specialists and the serviced apartment sector. Traditional accommodation as well as wider corporate travel and relocation strategies must evolve at pace to meet the demands of a transformed workforce and increased regulatory environment globally.“Several factors are bearing influence, from changing client expectations, employment models, the emerging sectors fuelling growth in demand, legislation, the accelerating evolution of AI and shifting investment patterns. All of which are set to impact the sector’s structure, proposition and client demand patterns. Flexibility will be the guiding principle heading into 2026 to accommodate ongoing wider geopolitical and geoeconomic changes and influences. Whilst there is significant opportunity for growth, buoyed by an increased appetite for the sector from investors and corporate relocation demand, operators also need to sustain their own investment across technology, reporting and data to ensure they are ready to capture and fulfil that demand in the months to come.”

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About Ariosi

At Ariosi we anchor our business on four strategic pillars that drive innovation, efficiency, and client success – Training, Consulting, Insights and Technology. We provide bespoke, independent and specialist advice to guide business objectives and lift standards. Our services include data-driven analysis, supported by tools and reports, to assist in planning and decision-making. We specialise in curating and delivering industry-specific training courses and workshops that aim to improve capability, productivity, and performance. Ariosi also develops, resources, and runs the multi agent aggregator platform known as OrbiRelo.Travel Intelligence Network (TIN) created and collated GSAIR in partnership with Ariosi and BigTop.

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