Can Birmingham compete with London on tech talent attraction?

Innovation and urban migration helped Birmingham build its reputation as workshop of the world in the first Industrial Revolution. In today’s Digital Revolution, these trends appear to be on repeat.

Birmingham skyline at night
One of the five foundations of productivity set out by Business Secretary Greg Clark in the government’s Modern Industrial Strategy at the end of last year, “places” is vital to driving UK economic growth and leveraging local strength in a post-Brexit economy.Within this regional growth agenda, Birmingham and the West Country are among the regions gaining ground on London and the south-east fastest of all, according to Office for National Statistics data.Between 2009 and 2016, economic output per head rose in real terms by 9.2 per cent in the West Midlands and North West of England. HS2 – the high-speed rail link between London, Birmingham, Crewe and Manchester scheduled to open in 2026 – alongside road investments are set to fast-track further the region’s growth and help rebalance the UK’s economy.

Services and advanced manufacturing driving growth

For now, manufacturing, transportation and services are at the forefront of the UK’s recent productivity growth – sectors Birmingham and the wider city-region (including the West Midlands and Coventry) excel.Birmingham’s business, professional and financial services firms (BFBS) for example is the largest regional cluster in the UK, employing 100,000 people in 10,000 companies. It continues to go from strength to strength, with leading international firms like HSBC, Deutsche Bank and PwC all making significant recent investments in the city.From its Birmingham office, Deutsche Bank now employs over 1,000 staff and services 500 clients previously supported from London. Since the move, the bank reports its “profits have increased by 150 per cent” and it has plans to “double the number of staff in the near future”.HSBC’s head office relocation from London to Birmingham, first announced in 2015, simultaneously sees the bank look forward as well as to its past. Antonio Simones, HSBC Bank Plc’s chief executive, said, “The creation of HSBC UK’s new head office in Birmingham provides us with a once-in-a-lifetime opportunity to build a new and better bank.”
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Tech talent and innovation powering Birmingham’s growth agenda

Within this vibrant ecosystem, Birmingham’s digital infrastructure is proving just as critical as physical infrastructure to the city-region’s growth.Less well-known than its big-name-led industrial and commercial base perhaps is that Birmingham is home to over 3,000 tech firms: the highest number of any of the UK’s other ten Regional Core Cities – the collaborative interest group of Birmingham, Bristol, Leeds, Liverpool, Newcastle, Nottingham, Sheffield and Manchester.This number has risen by 38 per cent in five years. The area’s tech and digital sector now represents five per cent of businesses nationally and is the fifth largest industry sector in the region. “Increasing numbers of tech and digital firms are locating and expanding here, attracted to the region’s talented workforce and accessibility to other growth sectors such as financial services and life sciences,” said Nicola Hewitt, commercial director at the West Midlands Growth Company.Perhaps also explaining these figures, Birmingham is a leading location nationally for new firms to venture out. For the fifth consecutive year, the city heads the list for the highest number of start-ups outside London. Also testament to the entrepreneurial energy is more new inventions are registered here than anywhere else in the UK.Birmingham City University and the Regional Observatory’s Tech & Digital Deep Dive Report further identify SMEs and micro-businesses – “born globals” looking to expand rapidly and “going globals” using domestic growth as a springboard to expand internationally – account for more than three-quarters of inward investment projects.

Access to skilled people

With the right skills and talent frequently the number one factor in choosing an investment location, Birmingham has attracted inward investment from London, Silicon Valley, Germany and France. These include established US fintech specialist Lombard Risk Management and HR software specialist Allegis Global Solutions.Software company Oxygen Finance is another to have relocated to Birmingham in 2016. Explaining the decision, a spokesperson highlighted “affordability and access to skilled, technical staff” were the key drivers in what is a fiercely competitive market for tech talent.“We’re one of many businesses that have made the move, and with the investment and transformation of Birmingham showing no signs of stopping, we’re confident that the city will continue to attract the highly skilled talent we need to support our growth and development.”

Can Birmingham and the West Country sustain its digital advantage?

Analysis from Birmingham City University and the Regional Observatory predicts the tech and digital sector will grow by a further 14,000 roles from its current 70,000 by 2025 across the West Midlands Combined Authority area (WCMA), which includes 12 local authorities and three local enterprise partnerships.It notes that most jobs (55 per cent) in this sector are already in highly skilled and highly paid positions. With the UK’s well-documented tech talent squeeze, this trend is likely to continue, seeing this figure rise to 91 per cent; exacerbated by the +nine per cent uptick in hiring intentions Manpower identifies in its regional analysis of Birmingham.Here the recruiter comments “candidates have more choice than ever before” with those seeking work “very aware of their own value and many can afford to pick and choose between opportunities – and are actively doing so.”Nationally, talent demand is outstripping supply for engineers, data scientists, systems architects and developers in areas including cyber security, GDPR- focused services, data care and analytics, Internet-of-Things, cloud-based digital collaboration and mobility all niches Birmingham’s businesses are making a name for themselves internationally.Just in December, the Recruitment & Employment Confederation (REC)’s monthly Report on Jobs again cited cyber security roles as the hardest to fill due to candidate shortages, making it eight out of the past nine months.

Highly skilled and highly educated – and highly mobile?

This picture of small, highly innovative, dynamic companies operating at the frontiers of technology in a sector with severe skills shortages represents a particular talent challenge for the city.With 2,000 jobs a year being created until 2025, will the city-region be able to draw in the talent it needs, especially from London and internationally where people can command higher pay from bigger employers?Birmingham does have one of the strongest talent pools in the country. With 20 leading universities with a one-hour drive, the area produces 114,000 graduates every year, and over 40,000 students on business and technology degrees. Already, nine in ten West Midlands tech and digital firms recruit from this source.A new Centre for Cities report, Train, Attract and Retain: Increasing Birmingham’s skilled workforces, published in February 2018, praises the city’s ability to attract students
to its premier higher education sector – of which it retains close to half after graduation. However, it also suggests the city
and its employers could do more to retain an even higher proportion of graduates by stemming the flow to London and the south-east.

Winning the war for talent?

An online poll commissioned by investment agency Business Birmingham suggests that the foundations are already there, highlighting the UK’s regions’ attractiveness to people working in the IC and digital sectors. It finds close to one in five (17 per cent) are considering or are in the process of moving out of London. A further one in three say they could be tempted if the right offer came their way.Birmingham is also shown in recent ONS figures to be attracting a greater number of people from London than any other regional city (6,510 in 2016). More are also moving into Birmingham than out of it (1,230 in 2016).With lower living costs, good leisure facilities and transport links, Birmingham’s vibrant culture, start-up and tech scene is turning people’s heads, especially for those wanting to get a first foot on the property ladder. Among them are David Blackadder-Weinstein and his wife, Jodie, who decided to relocate to Birmingham after finding jobs at HS2 Ltd and as a GP.The couple “haven’t looked back.” Reflecting on the competitive quality of life, which, according to a Mercer Quality of Life report is one of the best outside of London, Mr Blackadder-Weinstein said, “The real-life benefits have come flooding into our lives almost immediately. The commute to work is fast and easy, giving us both more time to walk the dogs or go to the gym.‘But ultimately money talks. Staying permanently was an easy decision because in Birmingham we can afford to start a family in a house with plenty of space and a garden without being hours from the city centre. In London that was just never going to be financially possible.’
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Capturing opportunities for all

The Centre for Cities’ proposes other solutions to talent scarcity by sketching out the impact of the changing economy on the young people educated in and around the city and Birmingham’s workforce at large.The research and advocacy body’s report identifies stubbornly high unemployment and low skilled workforces at levels above the national average. This aligns with the UK-wide and productivity-damaging picture of longstanding underinvestment in skills and training, and skills gaps.For truly sustainable growth and even stronger talent pipelines, another response to the tech talent challenge is to build even better links between employers and education institutes.Attracting more “high-knowledge businesses” to the city should also help redress the skills and opportunity imbalances, and ensure even more graduates stay in the city and wider region.But for now it seems, Birmingham is winning the reputational battle for in-demand tech workers, offering both sought-after global opportunities balanced with work-life balance and affordability.

Think outside the box

Explore what the future holds for global mobility teams. Don’t miss our Festival of Global Mobility Thinking on 11 May 2018. The full-day interactive event will feature a host of speakers, exhibitors and roundtables to explore how innovation and new technologies are driving companies through a rapidly evolving business landscape. Book now.Gala Awards Dinner, Thursday 10 MayJoin us for a night of celebration at the UnderGlobe beneath Shakespeare’s Globe Theatre, London SE1 9DT. Book here.
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Read more about tech in the mobility industry in the Spring issue of our magazine

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